Australian Standfirst’s proposition is very simple – to be Australia’s thought leader for investor and philanthropic education.

Investing in knowledge, education and thought leadership has never been more important for Australia.

For too long the model for financial services here in Australia has been to place investment product first and foremost, with token education or marketing fluff provided after the fact.

But in so doing, Australian investors and scarily, many of their advisors, have grown disconnected from a clear understanding about what is actually happening across the real economy, related investment markets that overlay them and the expected future directions they may likely have.

There are many thoughtful investor education resources around the world, however, disappointingly, few are drafted with Australians in mind.

Australia’s economic experience, history and continuing financial relationship with China, for instance, is significantly different than that for which the United States shares with China and “white-labelling” US investment education for Australians only provides half the insights that it should.

Australian Standfirst endeavours to comprehensively redress this for Australians and to this end has created a unique, thoughtful and practical investment education platform which is and will always be, free, open and importantly agnostic.

Finance and by extension, Investing, is a tradecraft and not a science.

Economics, by contrast, is a science and the fact that much of Australia’s current investor education lacks any grounding in economic science should both concern and disappoint Australians.

Australians deserve better. Much better.

One would not go to a medical practitioner who had not studied or at least referred to the science of medicine, nor would they drive across a bridge they had little confidence was built by a team of people who had studied engineering.

Similarly, one should expect financial and investor education to have a bedrock grounded in economics, the science for which financial markets relies upon.

In a further step forward, the Australian Standfirst Platform will continue to roll out over the months ahead and to keep informed register below.