“Skunkworks” is now a pseudonym in English meaning a project developed by a small and loosely structured group of people who research and pioneer for the sake of radical innovation.
Such is Australian Standfirst and the teams innovation rooted mission.
The term originated with Lockheed’s World War II Skunkworks project.
In another borrowed North American tradition, there has been a contemporary trend of basing larger private investment firms, Hedge Funds and Philanthropy Centers in hubs outside the immediate proximity and geographic jurisdiction of large Central Business Districts (CBD’s), with examples found throughout New England, Delaware, Rhode Island, Connecticut, Boston (America’s Second Silicon Valley) Nantucket and Greater Massachusetts.
As well as finding spacious and industrially strong warehouses, echoing the best of post War architecture, there is also a fundamentally strategic reason for this working isolation – innovation.
It is difficult for any person or teams of people to champion true innovation, thought leader or original work, constantly being surrounded by others noise in any CBD.
For these reasons, Australian Standfirst built its Skunkworks facility in sunny Fitzroy, Melbourne, arguably Australia’s most creative hub in 2018 and five minutes away from Melbourne’s CBD.
This isolated, well resourced industrial complex allows the Australian Standfirst Family to then solely focus on their creative and thoughtful contributions without unnecessary distractions.